Neighborhood Wellness
Neighborhood Wellness is a Sacramento-based nonprofit working to strengthen communities and break cycles of intergenerational trauma and poverty. As part of the creative team at Honey Agency, I served as Lead Designer and collaborated on discovery, brand strategy, naming, visual identity development, and social media content creation. The resulting brand reflects the organization's trusted presence, community-driven approach, and commitment to creating lasting impact.
Role
Discovery / Brand Strategy / Naming / Brand Identity / Social Media
The logo design represents the community’s uplift through wellness, with its stacked structure symbolizing Neighborhood Wellness’s role in supporting and elevating the neighborhood. It combines two typefaces from Vocal Type Co., a Black-owned type foundry committed to diversifying design. The custom ‘NW’ symbol serves as a frame to include the community in the identity. It becomes a lens through which Neighborhood Wellness can showcase their work and the community they serve. Vibrant colors unify the identity with hope and energy, creating a cohesive and impactful visual system.
We streamlined the brand name, formerly ‘Neighborhood Wellness Foundation’, to align with how the community already refers to the organization, increasing brand recognition. Dropping ‘Foundation’ also created greater flexibility for future growth. After solidifying the primary brand name, we evaluated all of their programs to identify four key ‘Impact Programs’ to structure their offerings. This included the renaming of two of their programs, Pacers Take Space (formerly “Innovator’s Academy”) and Restore Legacies (formerly “Alternative Sentencing Program”).
Social Media
In addition to the brand identity, we developed a comprehensive social media strategy designed to help Neighborhood Wellness build awareness, foster engagement, and maintain a consistent presence across platforms. The strategy included content pillars, photography guidelines, posting recommendations, and a suite of customizable templates that empowered the team to confidently manage and grow their social channels.
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